This blog sets out to be of interest to those people who have to work in environments where complicated decisions are taken: complex sales, international account and project management, journalists, people interested in politics, jobseekers, etc. It’s also, we hope, going to satisfy the curious who’d just like to know a bit more about how their own relationships work, without a particular goal in mind.

How to Identify and Leverage Influencers in Strategic Sales
Lise Pichon Lise Pichon

How to Identify and Leverage Influencers in Strategic Sales

The ability to identify and leverage the right influencers can be the key to winning high-stakes deals. This article explores effective strategies to identify key influencers and how to engage them to drive success in complex sales environments.

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The Power of Relationship Capital in complex sales
Lise Pichon Lise Pichon

The Power of Relationship Capital in complex sales

In today’s rapidly evolving business landscape, the ability to foster and maintain strong relationships is more important than ever, especially in complex sales. The term relationship capital refers to the wealth of connections a business or individual develops and nurtures over time. These connections are not just social—they’re strategic assets that can have a profound influence on the outcome of large, complex sales cycles. This article explores how organizations can leverage relationship capital to maximize their influence and improve their chances of closing high-value deals.

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Succession Planning for Key Account Managers: Ensuring Business Continuity
Lise Pichon Lise Pichon

Succession Planning for Key Account Managers: Ensuring Business Continuity

In today's competitive market, the role of a Key Account Manager (KAM) is crucial for maintaining vital client relationships and ensuring the ongoing success of the business. Succession planning for KAMs is therefore a strategic imperative to safeguard business continuity and maintain customer trust during transitions.

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