This blog sets out to be of interest to those people who have to work in environments where complicated decisions are taken: complex sales, international account and project management, journalists, people interested in politics, jobseekers, etc. It’s also, we hope, going to satisfy the curious who’d just like to know a bit more about how their own relationships work, without a particular goal in mind.
Why CRMs Don't Guarantee Success in Complex Sales?
Why CRMs Don't Guarantee Success in Complex Sales? Let’s explore why in this article.
What is Key Account Management?
Understanding Key Account Management: A Game Changer in Business Relationships'. Learn how to identify key accounts, meet their needs, and increase customer loyalty for long-term profitability. Stay tuned for key insights into this innovative strategy that puts the customer at the heart of everything you do
Perfluence launches Powerscope Essentials, an Updated Account Management tool
Perfluence Launches Powerscope Essentials, an Updated Account Management Tool Now Accessible for All!
From the KAM to the KEM: New management of Key Accounts
Business in B2B has long exceeded the limits of a single account, but until now there was no methodological approach to manage the extended ecosystem, nor a method to manage influence, which nevertheless makes the difference. between the first and the second on important matters.
Effective Relationship Management: What are the vital data elements?
Effective relationship Management - When you ask Key Account Managers (KAMs) to show you the relationships they have established in their account, they will most likely will show you some form of organization chart.