This blog sets out to be of interest to those people who have to work in environments where complicated decisions are taken: complex sales, international account and project management, journalists, people interested in politics, jobseekers, etc. It’s also, we hope, going to satisfy the curious who’d just like to know a bit more about how their own relationships work, without a particular goal in mind.
What is Key Account Management?
Understanding Key Account Management: A Game Changer in Business Relationships'. Learn how to identify key accounts, meet their needs, and increase customer loyalty for long-term profitability. Stay tuned for key insights into this innovative strategy that puts the customer at the heart of everything you do
Right Topic, Right Moment, Right Person
At that time, he had already understood that selling is not about closing techniques and objection handling but about holding “value-adding conversations” with potential clients. The major change since then is that salesman now have to engage these conversations with buyers that are extremely busy. They rather talk as little as possible and act as much as possible.
Perfluence launches Powerscope Essentials, an Updated Account Management tool
Perfluence Launches Powerscope Essentials, an Updated Account Management Tool Now Accessible for All!
From the KAM to the KEM: New management of Key Accounts
Business in B2B has long exceeded the limits of a single account, but until now there was no methodological approach to manage the extended ecosystem, nor a method to manage influence, which nevertheless makes the difference. between the first and the second on important matters.