How Many Key Account Managers in the world ?
The global business landscape is filled with various roles, all of which contribute significantly to the efficient running and success of corporations and small businesses alike. Among these roles, one that stands out is the position of a Key Account Manager (KAM). Yet, quantifying the exact number of Key Account Managers worldwide is challenging, owing to the nature of the role and the lack of consolidated global data. This article aims to provide a rough estimation of the total number of Key Account Managers globally, shedding light on the ubiquity and significance of this role in our global economy.
A Key Account Manager's primary role is to handle the most important client accounts of a company, known as key accounts. Their responsibilities include building long-lasting relationships with key clients, understanding client needs, proposing solutions that meet those needs, and coordinating with various departments within the company to ensure client satisfaction.
According to LinkedIn data as of 2021, there are over 3 million professionals listed as Key Account Managers in the world. In France, in 2022, there are over 50 000 professionals. Only in the United-States, there are over 318,216 national account managers currently employed according to the Zippia Study.
However, this data only accounts for those who have made their roles visible on LinkedIn and have used the specific title 'Key Account Manager'. The actual figure could be much larger when we consider other professionals who are performing similar roles but under different titles, such as Client Relationship Manager, Major Account Manager, or Strategic Account Manager.
Moreover, these figures only account for the formal sector of the economy. In the informal sector, which the International Labour Organization (ILO) estimates accounts for more than half of the global labor force, many business owners and entrepreneurs play the role of a Key Account Manager without explicitly identifying as such.
Furthermore, it's crucial to note that many businesses, particularly in less developed regions and countries, may not use the title of 'Key Account Manager' but still have employees performing similar duties. Hence, a global estimate should take into account these regional and cultural differences in job titles and roles.
Estimating the number of Key Account Managers based on the global number of businesses may offer a more inclusive number. According to the World Bank, there were 115 million formal Micro, Small and Medium Enterprises (MSMEs) globally in 2020. While not every business employs a KAM, it is reasonable to assume that most medium and large enterprises, as well as a portion of small enterprises, would have at least one individual serving in this capacity. Thus, it's reasonable to estimate that there may be tens of millions of Key Account Managers globally.
In conclusion, estimating the exact number of Key Account Managers globally is a complex task due to the diversity in job titles, the differences between formal and informal sectors, and regional variations in business structures. While it is challenging to provide an exact number, it is safe to say that there are likely tens of millions of individuals serving in this role or similar roles worldwide, reflecting the fundamental importance of client relationship management in the global business landscape.