Lise Pichon

September 8, 2023

Why CRMs Don't Guarantee Success in Complex Sales?

Lise Pichon

September 8, 2023

Why CRMs Don't Guarantee Success in Complex Sales? Let’s explore why in this article.

Lise Pichon

July 12, 2023

What is Key Account Management?

Lise Pichon

July 12, 2023

Understanding Key Account Management: A Game Changer in Business Relationships'. Learn how to identify key accounts, meet their needs, and increase customer loyalty for long-term profitability. Stay tuned for key insights into this innovative strategy that puts the customer at the heart of everything you do

Lise Pichon

February 8, 2023

Perfluence launches Powerscope Essentials, an Updated Account Management tool

Lise Pichon

February 8, 2023

Perfluence Launches Powerscope Essentials, an Updated Account Management Tool Now Accessible for All!

Lise Pichon

September 20, 2022

From the KAM to the KEM: New management of Key Accounts

Lise Pichon

September 20, 2022

From the KAM to the KEM: New management of Key Accounts

Business in B2B has long exceeded the limits of a single account, but until now there was no methodological approach to manage the extended ecosystem, nor a method to manage influence, which nevertheless makes the difference. between the first and the second on important matters.

Lise Pichon

July 12, 2022

Effective Relationship Management: What are the vital data elements?

Lise Pichon

July 12, 2022

Effective Relationship Management: What are the vital data elements?

Effective relationship Management - When you ask Key Account Managers (KAMs) to show you the relationships they have established in their account, they will most likely will show you some form of organization chart.