This blog sets out to be of interest to those people who have to work in environments where complicated decisions are taken: complex sales, international account and project management, journalists, people interested in politics, jobseekers, etc. It’s also, we hope, going to satisfy the curious who’d just like to know a bit more about how their own relationships work, without a particular goal in mind.
In today's dynamic and competitive business environment, understanding and optimizing the Return on Investment (ROI) of a Key Account Management (KAM) program is vital for businesses aiming to sustain and grow their customer base. This comprehensive guide delves into the various aspects of KAM program ROI, elucidating how it significantly impacts business growth, customer retention, and overall profitability.
Customer Relationship Management (CRM) tools are ubiquitous in today's digital age, aiding businesses in tracking and organizing customer information, sales metrics, and other data. However, before specialized CRM platforms like Salesforce or HubSpot took the world by storm, many companies relied on a far simpler yet effective tool: Microsoft Excel. This article aims to explore whether Excel could be considered the world's first CRM and why some companies still prefer it for certain tasks over modern CRM systems.
In today's digitally driven marketplace, the concept of Key Account Management (KAM) has undergone significant transformation. The advent of new technologies and the shift toward online operations have introduced both unprecedented opportunities and unique challenges for Key Account Managers. This blog post aims to explore the obstacles and solutions associated with Digital Key Account Management.
The landscape of B2B sales is shifting at an unprecedented speed, propelled by the continuous evolution of technology. Among the most groundbreaking developments is the rise of Artificial Intelligence (AI). AI is more than just a buzzword; it's a tool that can significantly boost your Key Account Management and overall sales processes. In this article, we'll explore how ChatGPT and other AI technologies are reshaping Digital Account Management in B2B sales.
Understanding Key Account Management: A Game Changer in Business Relationships'. Learn how to identify key accounts, meet their needs, and increase customer loyalty for long-term profitability. Stay tuned for key insights into this innovative strategy that puts the customer at the heart of everything you do
At that time, he had already understood that selling is not about closing techniques and objection handling but about holding “value-adding conversations” with potential clients. The major change since then is that salesman now have to engage these conversations with buyers that are extremely busy. They rather talk as little as possible and act as much as possible.
Should Linkedin be your main networking tool? Firstly, LinkedIn contains only information that a person is willing to reveal about her/himself. Secondly, there is no indication of the quality of the relationship between two people.
But what about the degree of separation that is shown on LinkedIn?
